PROBLEM TO SOLVE:

• No online client portal
• New, remote clients with no process to service effectively
• Frequent technology setbacks
• Staff overloaded
• Marketing non-existent
• No effective processes in place
• Stagnant AUM and client growth
• Ineffective IT, Admin staff and bookkeeper

SOLUTIONS RECOMMENDED & IMPLEMENTED by COO:

CRM: Redtail CRM
CRM EMAIL: Redtail CRM and Redtail Email Archive integrated via transporting
APPOINTMENT SCHEDULING: Redtail – Outlook – Time Trade integrated
PORTFOLIO MANAGEMENT: Black Diamond-Redtail CRM- eMoney integrated
PFM PLANNING: eMoney with active use of client portal and PFM
MARKETING TECH: MailChimp – Redtail CRM integration
OUTSOURCER: IT provider placed on retainer for proactive firewall, spamware, and hosting server offsite
LEAD COLLECTION: Precise FP – Redtail integrated
PROCESSES: Web to lead, New lead, New Prospect, New Client
NEW HIRE: Onboarded and trained new hire
MARKETING CONTENT: Identified planning-centric commentary to use in new marketing
TRAINING: Trained all staff on high-adoption use of tech
STRATEGY: Provided owners with ideas to create a planning-centric experience, message content and delivery
VOIP: Reliable VOIP system with better fiber internet
OUTSOURCER: Bookkeeper and Payroll using QuickBooks Online
BOOKS: QuickBooks Online

RESULT:

• New hire quickly working at maximum productivity
• Senior Planner delegated admin work and provided more proactive planning to current and new clients
• Owners able to change message, add marketing, and mentor new hire
• Less work per client
• Reliable remote access to core software programs
• Started succession planning
• Clear understanding of profitability and P&L
• Offered improved, modern, higher-value client experience